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Layer 1 Build
March 2026
How PT Maju Logistics Went from Invisible to Operational in 12 Days
A Surabaya-based freight forwarder with zero digital presence. No website, no Google listing, generic email. After a Layer 1 engagement, they were visible, findable, and credible within two weeks.
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Audit Findings
February 2026
5 Infrastructure Gaps We Find in Every Freight Forwarding Audit
After auditing multiple operations across Southeast Asia, the same five gaps appear every time: no website, no CRM, spreadsheet dependency, disconnected departments, and zero documentation standards.
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Layer 2 Build
January 2026
Building a CRM for a 40-Shipment-Per-Month Forwarder: Lessons Learned
A Jakarta-based forwarder managing 40+ active jobs across three staff members. How we structured their CRM, job tracking, and document management to eliminate WhatsApp dependency.
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System Updates
December 2025
Introducing the ShipLn Operational Audit Framework v2
Our audit methodology has evolved. Version 2 adds structured scoring across 8 operational dimensions, giving forwarders a clearer picture of where they stand and what to prioritize.
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